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Company

We Believe in Transformation

For over 40 years we have been committed to sustainable innovation in the transforming of metals into premium-quality alloys, powders and plating solutions to transform your ideas into fascinating creations.

WE BLEND AND BALANCE OUR EXPERTISE IN TWO COMPLEMENTARY FIELDS: CHEMISTRY AND METALLURGY.

Mission

We pioneer new technologies and transform metals into premium-quality alloys, powders and plating solutions. We bring out the brilliance and distinctive qualities of metals and help our customers transform their ideas into fascinating creations.

We are committed to sustainable innovation and the sharing of knowledge, and through our inventiveness, teamwork, skill, individual responsibility and customer care, we build lasting relationships over time to foster shared growth.

Vision

To be the international benchmark for excellence in the science of precious metals serving goldsmiths and silversmiths, and the fashion and industrial plating sectors, enhancing the value chain and production processes with a firm focus on sustainability.

At Legor, our global reach and local roots remain united thanks to our superlative partnerships

Our Figures

  • 200

    Collaborators

  • 9

    Global branches

  • 40%

    Jewellery worldwide containing Legor alloys

  • 14%

    Jewellery and fashion accessories using Legor plating solutions

  • 8000

    Customers

  • 30

    Dealers worldwide

200

Collaborators

9

Global branches

40%

Jewellery worldwide containing Legor alloys

14%

Jewellery and fashion accessories using Legor plating solutions

8000

Customers

30

Dealers worldwide

The pillars of our approach to business

We seek to become the international benchmark for excellence in the science of precious metals at the service of goldsmiths, silversmiths, and the fashion and industrial plating sectors, developing a value chain and production processes that focus firmly on Sustainability.

These 5 pillars provide us with a compass that helps us stay on course, ensuring our decisions are consistent and aligned with our principles and goals.

01 AN UNWAVERING COMMITMENT TO RESPONSIBILITY

As a family-run corporate business, Legor champions long-term prosperity over short-term profit. Guided by our strong ethical values, we firmly embrace the principles of transparency in all our operations, and are commitment to sustainability that respects both People and the Planet.

02 SPECIALISTS IN THE SCIENCE OF PRECIOUS METALS

By combining our experience and technology in the fields of both chemicals and metallurgy, Legor conduct Research and Development that seeks to explore and promote new technologies and skills, and more efficient solutions.

03 DIRECT CONTROL OF A RECYCLING-ORIENTED SUPPLY CHAIN

Through our CoP and CoC certifications issued by the RJC and thanks to our proprietary refining service, we provide our customers with assurances that the precious metals we supply (Gold, Platinum, Palladium, Rhodium, Silver) come from fully traceable 100% recycled sources. In addition, we can now guarantee that for products covered by UNI EN ISO 14021:2021 certification, which we obtained in October 2022, our non-precious metals (Silicon, Tin, Indium, Cobalt, Gallium, Germanium and Copper ) also come 100% from recycled sources.

04 GLOBAL AND LOCAL PRESENCE

Legor’s reach extends to all strategic international locations, thanks to our extensive network of technical and commercial relationships established over our 40 years in business.

05 EXCELLING IN QUALITY AND EXECUTION

At Legor, we always strive for excellence in our actions and products. It’s an ethos rooted within a managerial approach inspired by the most effective business practices, the wealth of talent we possess and the consistent quality of the results acknowledged by our customers.

Industry 4.0

To improve the efficiency, productivity and flexibility of our production processes and respond more quickly and agilely to our customers’ requests and market demands, we are equipped with a fully integrated web management system that meets all our Industry 4.0 business processes.

To date, we have invested in logistics resources aimed at maximizing supply chain efficiency. This has involved the complete re-organisation of our in-house storage and handling logistics, resulting in full product traceability via QR code, the total integration of the new management software and the introduction of a vertical warehouse to ensure the swift supply of products ordered via our e-shop.

It’s a vast array of automation and IoT systems that benefits operators and is focussed on continual process optimization.

We continue to evolve
  • Our first brand name was Leg.Or: this was simply an abbreviation of “Leghe Orafe” (“Jewellery Alloys”), which initially represented our core business, as stated in the payoff “Alloys and Metals for Goldsmiths and Silversmiths”. Over the years, the brand image was strengthened with the addition of a logo depicting molten metal flowing from a crucible, thus adding a visual representation of our core activities.

    70’s
  • 1979
  • The communication trends of the 80s led to a restyling of the brand, which becomes an actual name rather than an acronym: “Legor”. Our core business is represented by a stylized “L” containing a drop-shaped sphere – the format in which our products are sold. The payoff gets a makeover: “The value of innovation”, written in English to underscore the dawning of the era of internationalization. The business grows, and the product range becomes more diversified and specialised; the first branches are opened.

    80’s
  • 1989
  • The need to communicate across many national boundaries and disciplines prompts further development; the themes of technological advancement and the large dimensions of the operations are foregrounded, without losing sight of our origins – an element of our identity dear to our customers. Legor Group “Your jewelry technology provider” is adopted as the new global strapline. The corporate colour remains blue, representing our technological strength, traditions and family values. The graphical element retains the sphere, in a simplified yet more dynamic form to symbolize our commitment to continuous improvement.

    90’s
  • 1999
  • In 2017, deeper thinking about the Group’s evolving identity leads us to simplify further. Without detracting from the image established over the last 10 years, today’s logo keeps only its most representative element, becoming simply “Legor” – the name customers have always know us by. The word Group is implied, being a fact now internationally recognised, and the payoff “Your Jewelry Technology Provider” is dropped in light of the expansion of the core business and the sectors served. Today, this clean graphic exemplifies the products, expertise and philosophy of the Legor Group throughout the world.

    00’s
  • 2017
  • In 2022, the colour of the Legor logo was changed to black, reflecting a widespread style trend in the world of luxury and fashion, and the new pay-off “Extraordinary matter” is added. It’s a verbal expression whose meaning goes well beyond the literal sense of the two words because, in addition to representing the element underlying the business’s operations, “extraordinary matter” perfectly encapsulates the Group’s ‘way of being’. It’s a payoff which expresses our constant striving to go beyond the commonplace, and which defines our approach. Handling extraordinary metals requires meticulous care and attention that transcends the material itself – it involves people and the social and environmental sphere.

    10’s
  • 2022
  • 1979

    Our first brand name was Leg.Or: this was simply an abbreviation of “Leghe Orafe” (“Jewellery Alloys”), which initially represented our core business, as stated in the payoff “Alloys and Metals for Goldsmiths and Silversmiths”. Over the years, the brand image was strengthened with the addition of a logo depicting molten metal flowing from a crucible, thus adding a visual representation of our core activities.

    70’s
  • 1989

    The communication trends of the 80s led to a restyling of the brand, which becomes an actual name rather than an acronym: “Legor”. Our core business is represented by a stylized “L” containing a drop-shaped sphere – the format in which our products are sold. The payoff gets a makeover: “The value of innovation”, written in English to underscore the dawning of the era of internationalization. The business grows, and the product range becomes more diversified and specialised; the first branches are opened.

    80’s
  • 1999

    The need to communicate across many national boundaries and disciplines prompts further development; the themes of technological advancement and the large dimensions of the operations are foregrounded, without losing sight of our origins – an element of our identity dear to our customers. Legor Group “Your jewelry technology provider” is adopted as the new global strapline. The corporate colour remains blue, representing our technological strength, traditions and family values. The graphical element retains the sphere, in a simplified yet more dynamic form to symbolize our commitment to continuous improvement.

    90’s
  • 2017

    In 2017, deeper thinking about the Group’s evolving identity leads us to simplify further. Without detracting from the image established over the last 10 years, today’s logo keeps only its most representative element, becoming simply “Legor” – the name customers have always know us by. The word Group is implied, being a fact now internationally recognised, and the payoff “Your Jewelry Technology Provider” is dropped in light of the expansion of the core business and the sectors served. Today, this clean graphic exemplifies the products, expertise and philosophy of the Legor Group throughout the world.

    00’s
  • 2022

    In 2022, the colour of the Legor logo was changed to black, reflecting a widespread style trend in the world of luxury and fashion, and the new pay-off “Extraordinary matter” is added. It’s a verbal expression whose meaning goes well beyond the literal sense of the two words because, in addition to representing the element underlying the business’s operations, “extraordinary matter” perfectly encapsulates the Group’s ‘way of being’. It’s a payoff which expresses our constant striving to go beyond the commonplace, and which defines our approach. Handling extraordinary metals requires meticulous care and attention that transcends the material itself – it involves people and the social and environmental sphere.

    10’s
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